Strategic Planning Kit For Dummies®, 2nd Edition

About This Book

This book is about getting from Point A to Point B more effectively and efficiently and having more fun along the way. Part of that journey is the strategy and part of it is the planning, development, and execution.

Strategic planning isn't about taking on additional work; it's about taking all those numerous daily decisions and making them part of an integrated process. Whether you want to be more effective and efficient or you want to make more money, have a bigger community impact, or move your company from good to great, this book is for you! No more thinking that strategic planning is daunting. This book, and the accompanying CD, makes the process easy, straightforward, rewarding, and fun.

Strategic Planning Kit For Dummies, 2nd Edition, brings everything business owners, executive directors, or managers need to take their organizations to the next phase of business growth. The book presents a practical set of strategic planning tools and guides you through an integrated strategic planning process that I break down into six phases.

In this book, you discover how strategic planning is the key element to your growth through a no-nonsense approach. Each part contains relevant content, real-world examples, and useful worksheets. On the CD, you'll find blank, printable versions of several of these worksheets and templates that help you identify your SWOT (strengths, weakness, opportunities, and threats), your competitive advantage, and your road map for success. ...