Leading by Example

Be a purposeful leader, and your people will follow. There's no better way to keep your strategy alive than through your leadership. Your complete and total commitment is critical to the success of your plan. If you pull back, even just a little, you give everyone a license to slack off. So regularly talk about your organization's strategy. Use it in conversations with clients, customers, and board members. Ask your staff questions about your plan's progress — is it working or not? When making budget decisions, point back to your plan. Does the budget fit into your plan?

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