Deleting the Fluff
The sure death of a strategic plan is entombing it in hundreds of pages of text. Less is more. Delete the nonessential text that just clutters up the page. But what are the essentials of your plan? See Chapter 1, which outlines the major pieces of your plan. Remember the size of your plan is directly inverse to your ability to implement it.
You can find a good example of a strategic plan that doesn't have any fluff on my website at www.mystrategicplan.com/examples.
Your strategic plan isn't a business plan. Your strategic plan is a guide and a road map that tells how to get from where you are to where you want to be. Every part of your plan has a role in clearly defining that journey. Unlike a business plan, you're not explaining your business to the reader. You, your staff, and your board members are the readers of the plan. Your plan isn't a sales piece but rather an action piece. It's a document that articulates what you are and aren't going to do.
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