Contents at a Glance
Part I: Kicking Off Your Strategic Planning Process
Chapter 1: What Is Strategic Planning Really?
Chapter 2: Why Strategic Planning Works
Chapter 3: Getting Set Up for Successful Planning
Part II: Determining Your Core DNA and Envisioned Future
Chapter 4: Identifying Your Strategic Issues
Chapter 5: Focusing on What You Do Best
Chapter 6: Developing Your Mission, Values, and Vision
Part III: Sizing Up Your Current Situation
Chapter 7: Assessing Your Business and Its Capabilities
Chapter 8: Seeing Your Business through Your Customers' Eyes
Chapter 9: Researching the Market to Find New Customers
Chapter 10: Identifying Your Opportunities and Threats
Part IV: Mapping Your Organization's Path to the Future
Chapter 11: Strategizing for Growth and Sustainability
Chapter 12: Establishing Your Strategic Objectives, Goals, and Actions
Chapter 13: Putting Your Plan into Action
Part V: Living and Breathing Your Plan
Chapter 14: Execute, Execute, Execute: Putting Your Plan to Work
Chapter 15: Scenario Planning: Answering the What Ifs
Chapter 16: Value-Creating Strategies for Entrepreneurial Organizations
Chapter 17: Sustainability for the Social Sectors
Chapter 18: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf
Chapter 19: Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them
Chapter 20: Ten Ways to Maintain Momentum in Your Planning Process (And Life)
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