Strategic Planning Kit For Dummies®, 2nd Edition

About the Author

Erica Olsen holds a BA in Communications and an MBA in International Management from Thunderbird School of Global Management. She's frequently tapped to lecture at the University of Nevada in Reno and the University of Phoenix in Reno on management and planning topics. She hosts workshops and has spoken at conferences nationwide.

As one of the developers of MyStrategicPlan, Erica has stripped strategic planning of its fate as a static document. With her online strategic planning system, any organization, regardless of size and budget, can build a plan in a matter of weeks (or even days). After completing the plan, the online system actually helps organizations execute the plan instead of just shoving it on a shelf. Her team developed MyStrategicPlan because they believe in inspiring big ideas and creating the laser-like focus to achieve them.

MyStrategicPlan is just one of several services offered by Erica's company, M3 Planning. M3 also does on-site strategic planning facilitation and retreats, as well as market research consulting. Over the last several years, M3 has developed and reviewed thousands of strategic plans for organizations across the country.

In addition to authoring Strategic Planning Kit For Dummies, 2nd Edition, Erica has coauthored Strategic Planning Made Easy: A Practical Guide to Growth and Profitability (M3 Planning, Inc.) and contributes regular columns to local, regional, and national business publications.

When Erica isn't lecturing, writing, ...