Strategic planning helps organizations achieve two critical outcomes: clear decisions about purpose and strategy and commitment to those decisions. It is a process designed to support leaders in being intentional rather than reactive. Simply stated it is a management tool, and as with any management tool, it is used for one purpose only–to help an organization do a better job.
We define strategic planning as a systematic process through which an organization agrees on and builds key stakeholder commitment to priorities that are essential to its mission and responsive to the organizational environment. Strategic planning guides the acquisition and allocation of resources to achieve these priorities. Several key concepts in this definition are expanded on below.