Job Aid

SWOT Analysis

images

No matter how you approach strategic planning, a central part of your work is to analyze the environment in which your company operates. A SWOT analysis—SWOT meaning strengths, weaknesses, opportunities, and threats—presents a simple structure for examining both your internal environment (strengths and weaknesses) and external environment (opportunities and threats). Post-It Notes are a great tool when conducting a SWOT analysis—whether you are working alone or with a strategic planning team. Post-It Notes also enable you to form groups of related ideas within each SWOT dimension. Use the space below to capture and then ...

Get Strategic Planning 101 now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.