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Strategic Organizational Alignment by Chris Crosby

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The Conversation Continues

About an hour later, Joe looked confused, a bit frustrated, yet also a bit perky. “Tim,” he said, “I have a take on why goals matter, but I would like to hear why you think clarifying goals is critical.”

“Sure,” responded Tim. “If you don’t clarify goals and the work processes that need to be improved to reach them, as well as decide on what major initiatives and projects you will complete, then your employees will have a harder time knowing what and why they are doing their tasks, and won’t as easily be able to recognize or engage in needed improvements.

Also, each initiative and project have specific managers at different levels who must keep their priorities and resources focused or they will not accomplish the ...

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