About the Authors

Joseph Cartman has over 10 years of experience in the digital space working with award-winning brands such as Nike, Volkswagen, Hummer, Saturn, Royal Caribbean, and Verizon. He has worked extensively on both the creative and developmental sides of the digital landscape and is fluent in bridging the gap between the two disciplines. His focus on emerging media has driven him to explore multiple channels from physical installation environments, to film/video, to motion graphics, to web, and mobile.

During Joseph’s 7+ years on the Nike account, he has led multiple global initiatives focusing on the AsiaPac, EMEA, and America regions. His focus on Nike’s performance and lifestyle categories immersed him in content development and artist/athlete ...

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