Book description
This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
Table of contents
- Copyright
- Acknowledgments
- About the Authors
- Introduction
- 1. Creative Strategy for the Mobile Medium
- 2. The Mobile Experience for a Global Audience
- 3. Designing for a Progressive Medium
- 4. Modes of Communication
- 5. Designing for Your Audience and Their Handsets
- 6. Interaction Design
- 7. Visual Design
- 8. Pioneering Tools for Mobile Development and Services
- 9. Location-Based Mobile Shopping
- 10. Connecting the Physical with Virtual
- 11. Urban Navigation Service
- 12. Mobile in Academia
- 13. Mobile in Art
Product information
- Title: Strategic Mobile Design: Creating Engaging Experiences
- Author(s):
- Release date: December 2008
- Publisher(s): New Riders
- ISBN: 9780321574367
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