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Strategic Management: From Theory to Implementation, 4th Edition by David E. Hussey

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CHAPTER 32

Colgate-Palmolive Oral Care Division in the Italian Market

Colgate is a truly global company serving 5.7 billion people around the world with consumer products that help make their lives healthier, cleaner, and more pleasant. Colgate serves global consumers with products in five major categories: Oral Care, Personal Care, Household Surface Care, Fabric Care, and Pet Nutrition.

Its business focus was only in the USA until the early 1900s when the company began an aggressive expansion programme that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is an $8.4 billion company, marketing its products in 206 countries and territories. To meet the needs of this vast market, Colgate sets and attains ...

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