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Strategic Management: From Theory to Implementation, 4th Edition

Book Description

A major textbook on strategic management which not only deals fully with the theoretical aspects of corporate planning, but also provides practical guidance on implementation. Now completely revised and updated this book is particularly suitable for the student or manager who needs to relate strategic thinking to current practice. The format has been enlarged and the interior of the book re-designed.

The fourth edition treats both analytical and behavioural aspects of planning in depth. Strategic analysis is covered in particular detail, with examples reporting proven - and often original - applications of these theories. Six major case studies have been added to illustrate the application of strategic management theory in practice and a chapter discusses the impact of new approaches to strategy. With comprehensive reference lists, and a guide to research resources, this volume will prove invaluable to researchers and advanced students as well as to the practising manager.

A lecturer's resource is available on the BH website which contains a Powerpoint presentation, additional case studies and notes and exercises for seminar use. Details are available by emailing bhmarketing@repp.co.uk

'a highly commendable piece of work, a true compendium for the practitioner and student of planning.' - Journal of Strategic Change (review of the third edition)

Table of Contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Contents
  6. The structure of the book
  7. Introduction
  8. Acknowledgements
  9. Part 1 The Concept and the Need
    1. 1 From planning to strategic management and beyond
    2. 2 Strategic management: success or failure?
    3. 3 A look at the total process
  10. Part 2 The Changing Environment
    1. 4 The challenge of the future
    2. 5 The environment: assumptions in planning
    3. 6 Forecasting
    4. 7 Techniques for assessing the environment
    5. 8 Business philosophy (ethics and morality) and strategic management
  11. Part 3 The Making of Strategy
    1. 9 The corporate appraisal – assessing strengths and weaknesses
    2. 10 Analysing the industry and competitors
    3. 11 Analysing the UK management development and training industry: a case history
    4. 12 The search for shareholder value
    5. 13 Vision and objectives
    6. 14 Strategy
    7. 15 Strategic portfolio analysis
    8. 16 Portfolio analysis in practice
    9. 17 Strategic planning – a second look at the basic options
    10. 18 Multinational and global strategy
    11. 19 Technology and manufacturing
    12. 20 Financial planning
    13. 21 Strategic planning for human resources
    14. 22 Preparing the strategic plan
    15. 23 Evaluating a business plan
    16. 24 Operating plans
  12. Part 4 Implementation and the Management of Change
    1. 25 Project planning and appraisal
    2. 26 From plans to actions
    3. 27 Management of change
  13. Part 5 Introducing Strategic Management to an Organisation
    1. 28 Introducing strategic management
    2. 29 Why planning sometimes fails
    3. 30 Strategic management to strategic change?
  14. Part 6 Case Studies
    1. 31 SWK Zimbabwe Ltd (D. E. Hussey)
    2. 32 Colgate-Palmolive Oral Care Division in the Italian market (R. J. Mockler)
    3. 33 Ratner/Signet Group plc: 1984-7 (D. E. Hussey)
    4. 34 AGIP Petroli entering the Indian market (R. J. Mockler)
    5. 35 Xerox: Transforming the corporation (F. Hewitt and G. Bounds)
  15. Index of names and organisations
  16. Index of subjects