O'Reilly logo

Strategic IQ: Creating Smarter Corporations by John Wells

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3.5

HARNESSING INSATIABLE HUMAN NEEDS

Introduction

Once our basic needs are met, we dedicate ourselves to satisfying our insatiable need for what Maslow termed self-actualization. We are naturally curious and like to learn. We like to create things and seek out new experiences. We seek fulfilment that comes from achieving our very best; after doing so, we want to help others to do the same. Above all, we yearn for common purpose, to rise above our self-interests and serve the common good. In this chapter, we examine the nature of these needs and investigate how firms can harness them to develop higher strategic intelligence.

Maslow's Higher Needs

The highest level of fundamental human needs identified in Maslow's 1943 schema was the need for ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required