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Strategic IQ: Creating Smarter Corporations by John Wells

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1.4

MODERATE STRATEGIC INTELLIGENCE

Many firms acknowledge their strategic problems, but do not know how to fix them because they lack even moderate strategic intelligence. The term “moderate” is not meant to downplay the considerable challenges involved in developing a strategy – one of the most demanding intellectual tasks in business. It is merely intended to distinguish between the strategically competent and the expert, smart enterprises which we discuss in Chapter 1.5.

Strategic competence requires both formulation and implementation skills. Strategy formulation is the integration of choices – where to compete, what advantages to seek and how to deliver these advantages. Strategy implementation is the integration of actions – redeploying ...

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