1.2

LOW STRATEGIC INTELLIGENCE

What does it mean to have low Strategic IQ? This chapter identifies the tell-tale characteristics (Figure 6) and describes how firms can climb the IQ ladder to reach moderate levels of strategic intelligence.

Figure 6: Low IQ Responses to Strategic Challenges

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Level One: The Strategically Blind

Businesses often do not respond to strategic challenges because they cannot see them – they are strategically blind. In a famous experiment on cognition, when subjects were asked to focus on a number of specific aspects of a short video clip, they failed to notice a person in a gorilla suit walking by. Their world didn't include ...

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