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Strategic Internal Communication

Book Description

Effective internal communications is a much neglected area in the world of business. While most organizations recognize that the external communication between customers and shareholders is crucial to the success of a business, very few consider the implications of their internal communication or develop a clear strategy for it. So while management decisions may be perfectly rational, badly executed communication can leave staff across the organization confused, worried or disinterested. Strategic Internal Communication offers a complete approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates, using the new Dialogue Box approach, how to use communication more effectively and strategically to break down these barriers.

Table of Contents

  1. Preface
  2. Introduction
  3. The structure of this book
  4. Questions
  5. <span xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" class="univers-num">01</span>&#160;&#160;&#160;&#160;The new organizational triangle: Internal communications, employee engagement and HR    The new organizational triangle: Internal communications, employee engagement and HR
  6. 21st-century communications: A changing paradigm
  7. Communicating in the new information space
  8. Internal communications is about communicating behaviour
  9. The internal communications and employee engagement partnership
  10. Partnering with HR: Communicating organizational values
  11. What are the benefits of effective internal communications?
  12. One last point…
  13. Questions
  14. <span xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" class="univers-num">02</span>&#160;&#160;&#160;&#160;Culture shock: Corporate culture does not exist    Culture shock: Corporate culture does not exist
  15. The illusion of organizational culture
  16. Using dialogue to integrate the organization
  17. Using dialogue to connect
  18. Communicating change
  19. Dialogue as power
  20. Communication space as a vacuum
  21. Introducing the ‘dialogue box’
  22. Questions
  23. <span xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" class="univers-num">03</span>&#160;&#160;&#160;&#160;Zone 1: Intelligence &#8211; how organizations and people think    Zone 1: Intelligence – how organizations and people think
  24. So, what is intelligence?
  25. The power of knowledge
  26. Getting your employees’ attention
  27. The intelligent organization: Consensus and learning
  28. Building the learning organization
  29. The dialogue box: Focus on intelligence
  30. Conclusion
  31. Questions
  32. <span xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" class="univers-num">04</span>&#160;&#160;&#160;&#160;Zone 2: Emotion &#8211; how organizations and people feel    Zone 2: Emotion – how organizations and people feel
  33. What is emotion?
  34. Emotional management
  35. Three steps to effective emotional management
  36. Strategies for emotional management
  37. Motivational emotions
  38. Questions
  39. <span xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" class="univers-num">05</span>&#160;&#160;&#160;&#160;Zone 3: Interpretation &#8211; how organizations and people understand    Zone 3: Interpretation – how organizations and people understand
  40. What is interpretation?
  41. The key of meaning
  42. Meaning to connect
  43. Questions
  44. <span xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" class="univers-num">06</span>&#160;&#160;&#160;&#160;Zone 4: Narrative &#8211; how organizations and people agree (or disagree!)    Zone 4: Narrative – how organizations and people agree (or disagree!)
  45. What is narrative?
  46. How we tell stories
  47. Counter-narrative
  48. The dialogue box: Focus on narrative
  49. Telling the corporate story
  50. Questions
  51. <span xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" class="univers-num">07</span>&#160;&#160;&#160;&#160;The end zone: Ensuring effective dialogue &#8211; how organizations and people talk    The end zone: Ensuring effective dialogue – how organizations and people talk
  52. What is dialogue?
  53. Fostering dialogue
  54. Connecting and disconnecting
  55. Disconnected intelligence
  56. Disconnected emotions
  57. Disconnected interpretation
  58. Disconnected narrative
  59. The dialogue box ready for use
  60. Epilogue
  61. Questions
  62. <span xmlns="http://www.w3.org/1999/xhtml" xmlns:epub="http://www.idpf.org/2007/ops" class="univers-num">08</span>&#160;&#160;&#160;&#160;Using the dialogue box    Using the dialogue box
  63. 1. Explaining the dialogue box
  64. 2. Using the dialogue box
  65. Index