Book description
GET TO THE FUTURE FIRST!
LEVERAGE STRATEGIC NOVELTY (SN) TO TRANSFORM AND DOMINATE YOUR MARKET
Become an “outlier organization”: recognize huge opportunities in novelty, and act fast and first
Listen for the tremors already building beneath your markets
Learn from winning “outlier” business models, organizational forms, markets, products, and services
Today, the companies that rise rapidly to dominance are the outliers. They’re radically novel where it matters: whether in business models, products, services, or some other key driver of value. Strategic Innovation reveals how to think like these vanguard organizations–and become one of them.
You’ll discover how to borrow the lenses and insights of companies operating right at the edge of conventional industry dynamics and boundaries…where opportunities are underdefined, predictions unstable, and the greatest opportunities exist.
Using linked case studies and a proven three-step methodology, the authors guide you through uncovering Strategic Novelty (SN) with explosive potential…executing quickly… and learning and tweaking relentlessly to amplify your impact.
If you keep doing what everyone else is doing, you may succeed–but not greatly, and not for long. If you want to create, transform, and dominate your market, you need to think and act like an outlier. Learn how. Now. Before someone does it to you.
Right now, all around you, there’s an explosion of new business models, new product/service categories, and new organizational forms. It’s a veritable Cambrian Explosion of business life, led by outlier organizations you’ve never even heard of. Many will remain practically invisible to the incumbents in their markets…until they suddenly explode into dominance.
What do they share? A fundamental commitment to Strategic Novelty (SN). Now, in Strategic Innovation, leading innovation strategists Liisa Välikangas and Michael Gibbert show you how to leverage SN to become your industry’s winning disruptor.
You’ll master SN through case studies from leading outlier organizations in areas ranging from 3D printing to crowd financing and resource-constrained innovation. Each case is original, previously unpublished, and based at least in part on the authors’ direct experiences.
Through these cases, you’ll explore how each company’s story is playing out: sometimes in failure, but often in massive success. You’ll discover why incumbents rarely notice outliers in time, and how to keep it from happening to you. Perhaps most valuable of all, the authors help you extrapolate the likely impact of any novelty, so you can tell the difference between promising opportunities and those destined to fail.
The proven methodology for profiting from Strategic Novelty (SN)
Three steps + powerful tools to:
Identify the WOW
What excites you? Unsettles you? What does that mean? What does it say about you?
Execute the SO WHAT?
Choose and apply the strategic ideas most likely to enrich your organization
Amplify the OOMPH
Experiment, learn, and lead to maximize the impact of novelty
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Praise for Strategic Innovation
- Dedication Page
- Contents
- 1. Introduction
- 2. Outliers from a Theoretical and Methodological Perspective
- 3. Workbook: The Strategic Novelty Tools and How to Use Them for Innovating and Amplifying Strategy
-
Cases
- 4. Fondia: “We Law Your Business”
-
5. A Quirky Way to Product Innovation
- SO WHAT?—Why Should We Care About Quirky?
- WOW: What Is Unique About Quirky’s Inclusive Product Innovation
- Rewarding Community Engagement
- Manufacturing and Retail
- Alliance with GE
- WINK as New Stand-Alone Business of Quirky
- OOMPH: Extending Alliances Through “Powered-by-Quirky”
- Outlook: Quirky’s Inclusiveness Strategy
- From the Perspective of Inês Peixoto, a Member of the Quirky Inventor Community
- 6. Grow VC Group
- 7. Scoopshot: Pulling the Scoop on the Trendy Photo Crowdsourcing Platform
-
8. Made in the Future: Shapeways’ Manufacturing Model
- WOW: Affordable Manufacturing on Demand
- SO WHAT: Shorter Time to Market, Iteration on-the-Fly, and Customization
- Lowering Barriers for Independent Small Businesses
- OOMPH: Development and Growth
- Challenges
- Outlook: Shapeways as an Alternative to Mass Manufacturing
- From the Perspective of Pekka Salokannel, Designer and Entrepreneur
-
9. “One Size Does Not Need to Fit All”—Nor1 eStandby Upgrade Solution
- WOW: Nor1—How Did It All Start?
- OOMPH: Don’t Leave Money on the Table—Upsell!
- Nor1 eStandby Upgrade Technology—the Outstanding Effects of a Standby Buying Process
- Strategies—How Does It Work Exactly?
- OOMPH: Right Offer, for the Right Price, at the Right Time, and for the Right Person
- PRiME—the Right Offer for the Right Guest at the Right Price
- eStandby Upgrade—Benefits
- Challenges and Conclusion
- From the Perspective of Mario Bellinzona, Senior Vice President, EMEA, Nor1
- 10. Sculpteo: A Factory in the Cloud for the 3D Printing Revolution
-
11. BUG: Friendly Wasps for Pest Control in Farming
- Going Back and Toward the Future in Biological Pest Control
- WOW: How Parasitic Wasps Control Insect Pests Naturally
- OOMPH: BUG Scales Up Natural Processes for Pest Control
- SO WHAT? Radical Cost Reduction in Pest Control
- How BUG Is Different from Incumbents
- Challenges
- Outlook: BUG’s Biomimicry for Radical Cost Reduction
- From the Perspective of Heraldo Negri de Oliveira, Co-Founding Partner and Director of Production, BUG
- 12. BioCurious: The Curious Case of the Community Biotech Laboratory
- 13. TaskRabbit: Hop Online and Pull a Rabbit out of Your Service Network
- 14. Gengo: Winning in Translation Through Crowdsourcing
-
15. Microtask: Extreme Approach to Digital Work, Two-Second Tasks at a Time
- WOW: Human Intelligence in Digitizing Paper-Based Content
- SO WHAT: Breaking Down Routine Work into Distributed Microtasks
- Standardizing Microtasks Enables Quality Assurance and Scalability
- OOMPH: Microtask’s Turn-Key Crowdwork Services for Businesses
- DigiTalkoot: An Experiment in the Gamification of Crowd Labor
- Challenges
- Outlook
-
16. Kaggle: Getting Quant Brains to Play Data Games
- Context
- WOW: How Does Kaggle Handle the Boggle?
- SO WHAT Makes Kaggle a Positive Outlier?
- OOMPH: Kaggle as a Crowdsourcing Venue
- Challenges
- Outlook
- From the Perspective of Harikesh Nair, Professor of Marketing, Stanford Graduate School of Business
- From the Perspective of Milena Mend, a Student of Organization and Culture at the University of St. Gallen, on Imaginary Futures
- 17. MakieLab: Custom-Made, Born-Digital Toys
- 18. ZenRobotics: Riveting Robots to Reduce and Recycle
- 19. Spire: Launching Crowdfunding Beyond Earth
- 20. Organovo: Leaving 3D Bioprints for Others to Follow
- 21. Power to the People: Participant-Driven Health Research at Genomera
- 22. Robin Hood: The Merry Adventures of an Asset Management Cooperative
- 23. Bang & Olufsen: Modulating Strategic Renewal Through Innovation and Organizational Design
- 24. Outlook for the Strategist
- Reference Summary on Outliers
- Authors
- Contributors
- References
- Index
Product information
- Title: Strategic Innovation: The Definitive Guide to Outlier Strategies
- Author(s):
- Release date: September 2015
- Publisher(s): Pearson
- ISBN: 9780133980158
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