A LONG AND WINDING ROAD
We want to be upfront and honest in admitting that our story is not clean, neat, and pretty. As anyone who has been involved in massive change efforts knows, this is hard work. Such an effort is even more difficult in a large, global enterprise. The change process from here to there is seldom predictable. If you are looking for a precise and well-laid out picture of change, you won't find it in this book. But if you are in search of a real-life story about challenges and struggles to address change with successful results, you will find value here.
When Whirlpool was compelled by our CEO to establish and embed innovation as a core competency, we were faced with the daunting task of creating a plan and executing it at the ...
Get Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
