THE SECOND WAVE OF INNOVATION EMBEDMENT
The Whirlpool story of innovation and embedment is not over. In fact, we consider ourselves to be in the early stages. In human years, innovation embedment at Whirlpool is barely a toddler.
We are now in the process of identifying and tackling many more issues associated with embedment, enlarging the positive and moving innovation to a next phase of development. Innovation embedment is in its second wave. The first wave was the planning and our first steps toward execution. Now we have taken stock about how well we have done and are working to plan and execute this second wave. We've based many of these new plans on the innovation audit conducted in late 2002 and discussed in Chapter Ten. The overall findings ...
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