Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization

WHAT WE LEARNED

The intertwined areas of strategic communications and change management are critical to the success of embedment. They are effectively a catalyst to the embedment process. Although we did not start with having these processes integrated, we learned that putting them together creates a powerful driver to embedment. We learned that:

• Traditional communication vehicles can only go so far in creating awareness. Strategic communications targets a large-scale change like innovation embedment and puts it into the context of the vision and strategy of the enterprise.
• Overall, embedment requires both emotive and rational approaches. It is largely through the commitment curve that you can focus on individuals with the emotional element ...