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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization by Nancy Tennant Snyder, Deborah L. Duarte

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FOCUSING AT THE INDIVIDUAL LEVEL: DEEP DIVE INTO CHANGE

Given our new understanding and a new change model, we were ready to reinvigorate our focus on individuals to change and accept innovation. We understood that we needed to go deeper into this level to accelerate the change process in terms of individuals.

We turned to one of the best frameworks for addressing change at the individual level, created by Paul Strebel (1996). He suggests that individual change involves addressing three types of questions that people have about how change affects them. The questions are grouped into three categories: formal, psychological, and social. The questions themselves represent areas that individuals explore as they move up the commitment curve from understanding, ...

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