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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization by Nancy Tennant Snyder, Deborah L. Duarte

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THE SECOND KNOWLEDGE MANAGEMENT EFFORT: INNOVATION E-SPACE

The first iteration of I-Pipe turned out to be the perfect Trojan horse to break through the KM skepticism. It provided many people with valuable information about the status of innovation efforts. But it was only a beginning. We also realized that we needed to do more to engage the entire Whirlpool population beyond tracking innovation ideas through the pipeline. We wanted a place where people could input suggestions and ideas, obtain feedback, and volunteer for innovation projects.

Exhibit 7.1. I-Pipe Tally

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Within months, we decided to enhance our innovation KM site by building new modules ...

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