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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization by Nancy Tennant Snyder, Deborah L. Duarte

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SHOW ME THE MONEY

How you communicate the existence of your seed fund is critical to the start of your embedment process. The birth of the seed fund may be the first encounter most employees have with the innovation embedment plan. If the outcome of embedment is innovation from everyone, it is critical to get the word out that money exists to help all innovators. Here are some guidelines we created on how to announce the availability of seed money for everyone and everywhere.

The First Communiqué

We recommend that your first communications be very broad in order to reach as many people as possible. It should introduce, or reintroduce, the innovation embedment initiative and the planned outcomes. You should provide an overview of how potential ...

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