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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization by Nancy Tennant Snyder, Deborah L. Duarte

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CULTURAL CHANGE AND THE EMBEDMENT WHEEL

Before we continue the story of what happened at Whirlpool, it is worthwhile to comment on the process of changing culture for embedment and what exactly can be expected.

First, once you complete a culture and values description, the findings can be used to understand what, if any, areas of the embedment wheel need to be altered or adapted to ensure that your culture becomes an enabler of, not a barrier to, innovation. In this way, the embedment wheel helps you focus on the areas of your culture that are not consistent with the overall direction of innovation embedment. Your observations should be viewed as useful insights, but weighed according to how powerful they are in contributing to or derailing the ...

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