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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization by Nancy Tennant Snyder, Deborah L. Duarte

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INNOVATION AT THE TOP LEADERSHIP LEVEL

In any organization, the top-level leadership teams need to be accountable as chief architects for innovation embedment. Our CEO was therefore very active in creating and communicating new accountabilities for his top leadership team. He immediately established a set of goals and objectives for each member that included specific, targeted accountabilities for some aspect of the innovation embedment effort. For example, one person was held accountable to work with us on establishing a definition for innovation success; another top leader helped with the effort to embed a common change management system that supported embedment. Whitwam wanted to ensure that each member was on point and accountable for a key ...

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