Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization

ALIGNING VISIONS

We need to clarify an important point about Whirlpool's visions. We already had an overall enterprise vision, so we needed to make sure it was aligned with our vision for innovation. Just as much as we didn't want our innovation embedment to become a program of the month, we didn't want our innovation vision to become a vision of the month.

Organizations have different views about whether it is appropriate to have more than one vision in the company. Some organizations have an overall vision, sometimes called an enterprise-wide vision, with subordinate statements that they refer to as purpose or mission statements. Other organizations find that multiple visions are acceptable. There is no right or wrong answer. We have worked ...