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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization by Nancy Tennant Snyder, Deborah L. Duarte

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THE OUTER LAYER: A GREAT VISION

Unquestionably, embedment must begin with a clear, compelling vision for innovation. This provides the keystone, or “North Star,” that guides the journey. We strongly believed that the vision must describe the desired future state for innovation. It had to be compelling enough to motivate and guide the actions of people at all levels of the organization—from leaders to middle managers to the people on the shop floors in manufacturing. To achieve the goal of embedment of innovation from everyone and everywhere, our vision needed to be unique in order to capture the imagination and desires of sixty thousand people. It also needed to be specific enough to guide our actions and inform our decision making. We wanted ...

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