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Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization by Nancy Tennant Snyder, Deborah L. Duarte

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HARNESSING THE RESOURCES AND LEADERSHIP

Once we had the vision and an external guide to provide the upfront tools, systems, and approaches, our leadership began to think about and acquire the resources and additional leadership needed for the long-term embedment effort. To start, we needed to focus on obtaining sufficient resources and enrolling our top leaders.

People Resources

We determined that we first needed to create “embedment practitioners” or general managers. Actually, we did not use those terms at that time, but it is a good description of the role those people needed to serve, and so we will use the term throughout this book. These general managers would be people who were accountable to create a plan to embed innovation working with ...

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