Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization

DETERMINING TO TAKE OUR OWN JOURNEY WITH A LONE GUIDE

We eventually realized that all these approaches were ignoring a major tenet of our vision: the need to create and maintain a core competence in innovation. At this point, we understood that no one consultant group had all the answers to the process of embedment. Surprisingly, although much of the business literature also supported the need for innovation from everyone—as opposed to a product-only focus, simple culture change, or better leadership and business strategy—there was not one strong, well-conceived program that embodied what we were looking for. We concluded that we had to make this journey mostly on our own.

However, we found one company to serve as our guide, the consulting firm ...