ORGANIZATIONAL CORE COMPETENCIES
Once our strategic decision was made, the next question was how to transform Whirlpool into a brand-focused innovative company. To do this, innovation had to reside in more than just the engineers or the leadership team. It had to be developed as an organization-wide capability, or what has come to be called a core competency.
The notion that organizations have core competencies has gained extensive credibility in recent years. In particular, the research and writing of C. K. Prahalad and Gary Hamel (1990) has been instrumental in reconceptualizing how competitive advantage can no longer be sustained solely from price and performance attributes such as features, cost, and quality. Instead, sustainable competitive ...
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