Strategic Innovation: Embedding Innovation as a Core Competency in Your Organization

FOREWORD

It's hardly surprising that innovation has become the new mantra of CEOs everywhere. In our suddenly sober world, there are few alternatives to innovation. Most companies have reached the point of diminishing returns in their cost cutting: they are working harder and harder to eke out smaller and smaller efficiencies. After a decade of frantic deal making, industry consolidation has mostly run its course. In any case, investors have learned that a big acquisition is more likely to destroy shareholder value than create it. Fewer and fewer companies are generating consistent and profitable organic growth. And with customers becoming ever more powerful and value conscious, it's nearly impossible to raise prices.

So yes, innovation is the ...