Chapter 9: Creating the Most Effective Fund Development Plan for Your Organization: A Plan That Produces Ownership and Results

1. What happens if your organization doesn’t have a strategic plan? Hey, that’s life. Use your fund development planning process to identify this lack. Use your fund development planning process to explain why a multiyear institutional strategic plan is important. Then include institutional strategic planning as a goal in your fund development plan. Use the power of fund development to fix organizational development issues in your institution.

2. Sheila Appel is Corporate Citizenship and Corporate Affairs Manager at IBM US. Sheila was a board member and then board chair of the United Way of Dutchess County when I consulted there.

3. Thanks to Daryl Eaton, Norfolk Land Trust, Norfolk, Connecticut, for the term heartstorm. Daryl remembers well what Tom Ahern and I taught at the workshop she attended: Emotions are the key decision-makers for us humans. So one day Daryl said, “We shouldn’t brainstorm; we should heartstorm.” Daryl reminds us that everything is emotions. So it’s our heart that does the storming.

4. See the Donor-Centric Pledge posted at www.simonejoyaux.com.

5. And if you’ve tried your best, over and over … If you can honestly say that no matter what you do and how well you do it, they just won’t play. Then maybe it’s time to find another job.

6. Keep Your Donors devotes an entire chapter to measuring relationships and another chapter defines ...

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