Where to Start
Should all books begin at the beginning, especially professional books? My book Keep Your Donors: The Guide to Better Communications and Stronger Relationships (co-authored with Tom Ahern; John Wiley & Sons, 2008) began at the beginning, even using that title for the first chapter: beginning at the beginning.
So what’s the beginning to this third edition of Strategic Fund Development? I’ll start with a mini overview of definitions, resources, and happenings. Not all-inclusive nor even fairly comprehensive. Just some thoughts and perceptions that set the context for what comes next.
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