Strategic Employee Surveys

Chapter 4. Employee Surveys to Measure Employer of Choice

The "employer-of-choice" terminology came into popular use in the 1990s as a way of capturing the importance of employers' being attractive to both prospective and current employees. Today recognition is bestowed on organizations that qualify as a great place to work. Annual listings published in high-visibility business magazines honor organizations for establishing and implementing progressive employee-oriented human resource policies that employees view favorably and often cite as reasons that they are reluctant to leave their current job to seek employment elsewhere. These annual lists garner significant attention among not only human resource professionals but CEOs and boards of directors ...