Strategic Employee Surveys

Chapter 1. Introduction

A properly developed and implemented employee survey system can be one of the most powerful tools available to management for assessing the effectiveness of its strategy and maximizing the potential of its human capital (Schiemann and Morgan, 2006). Employees, when asked questions that are well designed, provide answers that are clear and direct and that leaders can use to understand a wide range of issues facing their organization. This is because most employees are keen observers of their work environment, want to be part of a successful organization, and are looking for ways to make their voices heard. An employee survey can be an effective method for capturing such information and can serve as the foundation for bringing ...