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Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace

Book Description

As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities and concerns surrounding online business and finance. This cutting-edge reference aids business leaders, financial managers, investors, and consumers looking to build their portfolios and thrive in modern digital business environments.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Preface
  6. Chapter 1: Semantic++ Electronic Commerce Architecture and Models in Cloud
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. SEMANTIC++ COMPUTING
    5. THE NEW ELECTRONIC COMMERCE ARCHITECTURE IN THE CLOUD
    6. DATA STORAGE FOR EC APPLICATION
    7. RULE ENGINE FOR EC APPLICATION
    8. SEMANTIC CLOUD FILE SYSTEM
    9. SEMANTIC MAPREDUCE
    10. CPKI MODEL
    11. TRUSTED CLOUD MODEL
    12. CASE STUDY OF ACTIVE ELECTRONIC COMMERCE APPLICATION IN THE CLOUD
    13. SEMANTIC++ ELECTRONIC COMMERCE MODELS
    14. FUTURE RESEARCH DIRECTIONS
    15. CONCLUSION
    16. ACKNOWLEDGMENT
    17. REFERENCES
    18. KEY TERMS AND DEFINITIONS
  7. Chapter 2: A Literature Review on IT Value Management
    1. ABSTRACT
    2. INTRODUCTION
    3. METHODOLOGY
    4. UNDERSTANDING IT VALUE MANAGEMENT: THEORIES AND CONCEPTS FROM LITERATURE
    5. CONTRIBUTIONS AND FUTURE RESEARCH
    6. ADDITIONAL READING
    7. ACKNOWLEDGMENT
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  8. Chapter 3: Evaluation of B2B Pharmaceutical Supply Chain in Australia
    1. ABSTRACT
    2. INTRODUCTION
    3. EVALUATION AND BENEFITS REALIZATION OF B2B E-COMMERCE INVESTMENTS
    4. FACTORS AFFECTING EVALUATION MANAGEMENT OF B2B E-COMMERCE
    5. RESEARCH DESIGN AND METHOD
    6. RESULTS
    7. DISCUSSIONS AND CONCLUSION
    8. LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
    9. REFERENCES
    10. ADDITIONAL READING
    11. KEY TERMS AND DEFINITIONS
  9. Chapter 4: A General Evolution Mechanism Model for E-Commerce Network
    1. ABSTRACT
    2. INTRODUCTION
    3. CHARACTERISTIC INDEXES OF COMPLEX NETWORK
    4. AN ANALYTICAL FRAMEWORK FOR E-COMMERCE MARKET NETWORKS
    5. MECHANISMS OF E-COMMERCE NETWORK FORMATION AND MODELLING
    6. SIMULATION RESULTS AND ANALYSIS
    7. SUMMARY
    8. FUTURE RESEARCH DIRECTIONS
    9. REFERENCES
    10. ADDITIONAL READING
  10. Chapter 5: Predicting Low-Carbon Travel Behavior
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. METHODOLOGY
    5. RESEARCH RESULTS AND ANALYSIS
    6. CONCLUSION AND SUGGESSTION
    7. ACKNOWLEDGMENT
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  11. Chapter 6: Branding Cultural Analogues in Virtual Communities
    1. ABSTRACT
    2. INTRODUCTION
    3. EVOLUTION OF BRANDS
    4. VIRTUAL COMMUNITIES
    5. CULTURAL ENVIRONMENT
    6. CONSUMER MEANING
    7. COMMUNICATING E-CULTURE
    8. BRANDING CONSUMPTION
    9. FUTURE TRENDS
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
  12. Chapter 7: The Relationship between Online Reviews, Brand Trust, and Willingness to Buy
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. eWOM AND ONLINE CUSTOMER REVIEWS
    5. BRAND TRUST
    6. WILLINGNESS TO BUY
    7. AN EMPIRICAL STUDY TO ESTABLISH THE FRAMEWORK: ONLINE CUSTOMER REVIEWS (eWOM), BRAND TRUST AND WILLINGNESS TO BUY
    8. DATA COLLECTION
    9. DATA ANALYSIS
    10. RESULT
    11. FUTURE RESEARCH
    12. CONCLUSION: SOLUTIONS AND RECOMMENDATIONS
    13. REFERENCES
    14. APPENDIX
  13. Chapter 8: Digital Marketing Optimization
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. FUTURE RESEARCH DIRECTIONS
    5. IMPLICATIONS AND CONCLUSION
    6. REFERENCES
    7. KEY TERMS AND DEFINITIONS
  14. Chapter 9: Purchase-Based Targeted Advertising
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. THE MODEL
    5. MAIN ANALYSIS
    6. CONCLUDING REMARKS
    7. ACKNOWLEDGMENT
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  15. Chapter 10: Electronic Commerce and Change in Management Accounting Practices in an Egyptian Organization
    1. ABSTRACT
    2. INTRODUCTION
    3. ORGANIZATION BACKGROUND
    4. SETTING THE STAGE
    5. CASE DESCRIPTION
    6. CHALLENGES FACING THE ORGANIZATION
    7. SOLUTIONS AND RECOMMENDATIONS
    8. CONCLUSION AND FUTURE RESEARCH
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
    11. ENDNOTES
  16. Chapter 11: An Investigation into the Factors Affecting E-Commerce Adoption Decisions by SMEs
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. DEFINITION OF SME
    5. E-COMMERCE DEVELOPMENT IN ORGANISATIONS
    6. THEORETICAL BACKGROUND FOR RESEARCH
    7. RESEARCH MODEL
    8. RESEARCH METHOD
    9. FINDINGS: BACKGROUND INFORMATION OF THE COMPANIES
    10. FACTORS RELATED TO E-COMMERCE TECHNOLOGY CHARACTERISTICS
    11. FACTORS RELATED TO ORGANISATIONAL FACTORS
    12. FACTORS RELATED TO ENVIRONMENTAL FACTORS
    13. DISCUSSION OF FINDINGS AND IMPLICATIONS
    14. CONCLUDING REMARKS AND FUTURE RESEARCH AVENUE
    15. ACKNOWLEDGMENT
    16. REFERENCES
    17. ADDITIONAL READING
    18. KEY TERMS AND DEFINITIONS
    19. ENDNOTES
    20. APPENDIX
  17. Related References
  18. Compilation of References
  19. About the Contributors