1 Multichannel Marketing in the Catalog Industry (Direct Marketing Association, 2007), http://imis.the-dma.org/Bookstore/ProductSingle.cfm?p=0D440279DD4D1CDA3951319EF42A00D3DEA36CD0.
2 According to the Texas Grocery & Convenience Association, the retailer has to “count them, sort them, send them to the right place, then wait… and wait… AND WAIT for the reimbursement check!” (http://www.txgca.org/index.php?p=1_32_Coupon-Program).
3 “FSI Coupons Deliver 257 Billion Offers Worth $320B in Incentives in ’07,” Marketing Charts(2007), http://www.marketingcharts.com/print/fsi-coupons-deliver–257-billion-offers-worth–320b-in-incentives-in–07–3005/.
4 Co-browsing is a software-enabled technique that allows someone in an enterprise contact center to interact ...
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