1 View from the Inbox™ 2008 Merkle www.merkleinc.com/user-assets/Documents/WhitePapers/ViewFromThe%20Inbox2008.pdf.
2 “Calculating the Cost of Increased E-mail Frequency,” Kirill Popov and Loren McDonald, The ClickZ Network, Jun 7, 2006, http://www.clickz.com/showPage.html?page=3611201.
3 This chart is based on the published case study results but is not the same as the work of Popov and McDonald. We have extrapolated their numbers to illustrate the points in this chapter.
4 http://blog.e-mailexperience.org/2008/02/saks_fifth_avenue_how_to_almos.html.
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