Acknowledgements
I am most thankful to all who have contributed to this book with their expertise, knowledge and experience. Jette Guldborg Petersen, Maria Hugosson Bygge, Charlotte Hakansson, Katarina Kristoffersson and Helena Vallo kindly agreed to be interviewed and share their experiences, tips and advice. Catharina Isberg, an eager business developer with experience of both private and public business, agreed, to my great pleasure, to write the preface. Christina Twengström, former CEO at Gleerups Publishing, has given valuable comments on the content, text and design, based on her many years of experience both as a business developer and editor. A special thanks to my dear husband, Nils-Bo, for comments and suggestions.
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