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Strategic Business Development for Information Centres and Libraries by Margareta Nelke

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6

Strategic goals, measurement and evaluation

Abstract:

Part of the business plan is the formulation of the goals we want to achieve. The goals should be SMART (specific, measurable, achievable, realistic and time-related). The goals set must be measured and evaluated by appropriate qualitative or quantitative measurement methods. When doing this we must look out for pitfalls such as measuring only what is easy to measure or being obsessed by statistics and quantitative metrics. Continuity is necessary for measurements and evaluation as we want to catch changes in performance from one year to another.

Key words

strategic goals

SMART goals

evaluation

assessment

measurement

evaluation methods

pitfalls and tips

The aim with our strategic planning ...

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