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Strategic Business Development for Information Centres and Libraries by Margareta Nelke

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4

Business concept and information strategies

Abstract:

There is a need for strategic planning and professional management of such an important and valuable asset as information. Corporations and organisations annually lose large sums due to deficits in information management. The strategic business development and planning entail the formulation of the business concept, setting down the information strategies and the long-term goals, and the formulation of strategies for implementation, evaluation and follow-up. The business concept is an important part, which consists of the formulation of vision, goals and the commission, to identify the stakeholders, to investigate and map the needs, to formulate a value proposition to confirm which benefits ...

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