CHAPTER 5

Bootstrap Strategically

About This Chapter

This chapter departs from the previous four chapters by focusing more on the strategic aspect of strategic bootstrapping. That is, here, we offer more specific advice to the entrepreneur based on the preceding chapters.

As noted, bootstrapping is made up of two general components: (1) the decision to avoid external finance, and (2) the creative techniques used to operate in a situation with little capital. Having discussed the first of these components in some detail, this chapter will look prescriptively at the second component of bootstrapping. That is, once the decision has been made to start without this financing, what creative tactics should be employed to operate in this resource-constrained ...

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