This chapter clarifies cutting edge thinking with regard to typologies of bootstrapping and bootstrappers. The field has developed generally—if not unanimously—agreed upon typologies of both. That is, not only are there differing motivations for avoiding external finance, there are also different types of bootstrapping tactics that one may use after the decision to bootstrap has been made, and importantly, these may lead to different outcomes. This is important because a chief goal of this book is to outline a path to financial success for the bootstrapper.
Chapter 3 laid down the underlying fundamentals of financing the start-up, and made a case for seeking external finance. This current chapter ...
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