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Strategic Approaches to Successful Crowdfunding

Book Description

The integration of technology into entrepreneurial initiatives has led to the use of online communities to raise funds for projects and ventures. Through the use of social media platforms and the social web, crowdfunding has provided an innovative, large-scale fundraising solution for both personal and professional initiatives. Strategic Approaches to Successful Crowdfunding brings together a collection of research-based chapters relating to the use of the social web to raise funds and provide financial support for start-up companies, individual pursuits, and philanthropic endeavors. Focusing on a diverse set of topics relating to e-commerce, capital investment, peer-to-peer lending, digital philanthropy, and virtual communities, this timely publication is an essential reference source for academicians, researchers, professionals, and graduate students interested in understanding the dynamics, best practices, and managerial solutions for drawing funds and financial support from online communities.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Preface
    1. CROWDFUNDING: THE MODEL OF REDUCING TRANSACTION COSTS
    2. CONTRIBUTIONS TO THE BOOK
    3. SOME MORE LINES OF RESEARCH
    4. REFERENCES
  6. Acknowledgment
  7. Chapter 1: In Search of Crowdfunding Business Models
    1. ABSTRACT
    2. INTRODUCTION
    3. REVIEW OF LITERATURE ON BUSINESS MODELS
    4. CASES STUDIES OF CROWDFUNDING PLATFORMS
    5. DISCUSSION OF RESULTS
    6. CONCLUSION AND FURTHER RESEARCH
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  8. Chapter 2: Intermediating Crowdfunding
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW OF CROWDFUNDING AND FINANCIAL INTERMEDIATION
    4. INTERMEDIATION IN CROWDFUNDING
    5. SOLUTIONS AND RECOMMENDATIONS
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
    10. ENDNOTE
  9. Chapter 3: To Lend or Not to Lend
    1. ABSTRACT
    2. INTRODUCTION
    3. SMALL BUSINESS CREDIT
    4. DATA
    5. FUNDED VS. UNFUNDED LOAN APPLICATIONS
    6. INTEREST RATE PAID
    7. LOAN PERFORMANCE
    8. CONCLUSION
    9. NOTE
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
    12. ENDNOTES
  10. Chapter 4: How do the Crowdfunders Judge the Crowdfunded?
    1. ABSTRACT
    2. INTRODUCTION
    3. REVIEW OF LITERATURE ON CROWDFUNDING AND SOCIAL CAPITAL
    4. CASE STUDIES OF TWO POST-FUNDING SOCIAL CAPITAL RELATED CRISES
    5. DISCUSSION OF RESULTS: THEORETICAL RESULTS AND PRACTICAL IMPLICATIONS
    6. CONCLUSION: FROM SOLUTIONS TO FURTHER RESEARCH
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  11. Chapter 5: Toward a Typology of Crowdfunding Motivations
    1. ABSTRACT
    2. INTRODUCTION
    3. LITERATURE REVIEW
    4. RESEARCH DESIGN AND SURVEY METHOD
    5. RESULTS AND FINDINGS
    6. DISCUSSION
    7. EMERGING DEVELOPMENTS
    8. CONCLUSION AND FURTHER RESEARCH
    9. ACKNOWLEDGMENT
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
  12. Chapter 6: Proactive Law as Competitive Advantage in Crowdfunding
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND: REGULATORY LANDSCAPE OF CROWDFUNDING OFFERINGS
    4. PART I: PROACTIVE LAW AND COMPETITIVE ADVANTAGE
    5. PART II: CROWDFUNDING LAWS AND COMPETITIVE ADVANTAGE
    6. CONCLUSION
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  13. Chapter 7: Crowdfunding as an Open Innovation for Co-Creation
    1. ABSTRACT
    2. INTRODUCTION
    3. OPEN INNOVATION FOR CO-CREATION
    4. CROWDFUNDING AS OPEN INNOVATION
    5. CROWDFUNDING AND CO-CREATION IN THE CASE OF SPAIN
    6. DISCUSSION AND SUGGESTIONS FOR FUTURE RESEARCH
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
    9. ENDNOTES
  14. Chapter 8: Basic Types of Project Initiators
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. MAIN FOCUS OF THE CHAPTER
    5. CONCLUSION
    6. REFERENCES
    7. ADDITIONAL READING
    8. KEY TERMS AND DEFINITIONS
  15. Chapter 9: Exploring the Spheres of Crowdfunding
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND
    4. THEORIES RELEVANT TO CROWDFUNDING
    5. MAIN FOCUS OF THE CHAPTER
    6. RECOMMENDATIONS
    7. CONCLUSION AND FUTURE RESEARCH DIRECTIONS
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  16. Chapter 10: Can Social Dynamics Be Channeled from Offline to Online Communities?
    1. ABSTRACT
    2. INTRODUCTION
    3. CONFORMITY AND COMPLIANCE: A LITERATURE REVIEW
    4. GROUP COMPLIANCE WITHIN SOCIAL NETWORKS
    5. COMPLIANCE AND COOPERATION SCHEMES IN SOCIAL LENDING
    6. FUTURE RESEARCH DIRECTIONS
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  17. Chapter 11: Does Crowdfunding (Creatively) Disturb the Conventional (Banking) Alliances with Support Networks for Financing (Micro-)Entrepreneurs?
    1. ABSTRACT
    2. INTRODUCTION
    3. BACKGROUND: ENTREPRENEURSHIP AND COACHING IN FRANCE
    4. RESEARCH METHODOLOGY
    5. FINDINGS
    6. DISCOURSE ANALYSIS
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
    10. APPENDIX
  18. Chapter 12: Crowdfunding
    1. ABSTRACT
    2. INTRODUCTION
    3. THEORETICAL BACKGROUND
    4. CONTEMPORARY ISSUES IN FINANCING OF ENTREPRENEURSHIP: HOW AND WHY TO USE CROWDFUNDING?
    5. CROWDFUNDING EVOLUTION AND DYNAMICS
    6. HOW DOES CROWDFUNDING WORK?
    7. CROWDFUNDING: OPTIONS FOR DEVELOPED COUNTRIES AND DEVELOPING COUNTRIES
    8. DISCUSSION
    9. FUTURE RESEARCH DIRECTIONS
    10. CONCLUSION
    11. REFERENCES
    12. KEY TERMS AND DEFINITIONS
  19. Chapter 13: Can Crowdfunding Provide a Solution for the Financial Problems of SMEs in Turkey?
    1. ABSTRACT
    2. INTRODUCTION
    3. CROWDFUNDING: THEORETICAL BACKGROUND AND PRACTICAL ISSUES
    4. SMEs IN TURKEY: HISTORICAL BACKGROUND AND FUNDING ALTERNATIVES
    5. CROWDFUNDING CASES IN TURKEY
    6. CROWDFUNDING ECOSYSTEM IN TURKEY
    7. CROWDFUNDING MODEL(S): FORMS OF BACKING AND REWARDS
    8. PLATFORM GOVERNANCE
    9. CONCLUSION
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
    12. ENDNOTES
  20. Chapter 14: Crowdfunding and Slow Money
    1. ABSTRACT
    2. INTRODUCTION
    3. COMPARATIVE ANALYSIS OF CROWDFUNDING AND SLOW MONEY
    4. DISCUSSING DIFFERENCES AND SIMILARITIES BETWEEN CROWDFUNDING AND SLOW MONEY
    5. CONCLUSION AND AVENUES FOR FURTHER RESEARCH
    6. REFERENCES
    7. KEY TERMS AND DEFINITIONS
  21. Chapter 15: Separating the Wheat from the Chaff
    1. ABSTRACT
    2. INTRODUCTION
    3. CONCEPTUAL FRAMEWORK
    4. CROWDFUNDING PLATFORMS: EXAMPLES OF DIFFERENT INITIATIVES
    5. ASSESSING CROWDFUNDING PLATFORMS: SHARING OR SELF-INTEREST?
    6. CONCLUSION AND DISCUSSION
    7. ACKNOWLEDGMENT
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
    10. ENDNOTES
  22. Chapter 16: Do the Social Web 2.0 Media Foster Democratization?
    1. ABSTRACT
    2. INTRODUCTION
    3. THE INTERNET IN THE SERVICE OF THE ENLIGHTENMENT
    4. THE INTERNET AND THE POLITICS OF DEPOLITICIZATION
    5. THE INTERNET AS THE TOOL OF POLITICAL OPPRESSION
    6. THE NEW CYBER-ACTIVISM AND ITS EFFICIENCY
    7. WEB 2.0 TECHNOLOGIES AND THE NEW DISSENT
    8. THE INTERNET AND POLITICAL COMMUNITY
    9. CONCLUSION
    10. REFERENCES
    11. KEY TERMS AND DEFINITIONS
    12. ENDNOTE
  23. Compilation of References
  24. About the Contributors