Contents
Introduction Integrating Enterprise and Human Capital Analytics
Part I Why Do Strategic Analytics
Chapter 1 Of Elephants and Incomplete Analysis
Chapter 2 Beware the ROI Bogeyman and Other Monsters under the Bed
Part II How to Do Strategic Analytics
Chapter 3 Put the Horse in Front of the Cart—Where to Focus the Analysis
Chapter 4 Step 1—Competitive Advantage Analytics
Chapter 5 Step 2—Enterprise Analytics
Chapter 6 Step 3—Human Capital Analytics
Chapter 7 Putting It All Together
Chapter 8 Application—Customer Retention and Profitable Growth
Chapter 9 Application—Go-to-Market Strategies and Effectiveness
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