Strategic Analytics and SAS

Strategic Analytics from Econometric Models

We’ve now developed two highly sophisticated analytic models, one using text mining and predictive modeling and one that aggregated the results of the first model and developed a high-level model. It might very well be possible to run the econometric model on all of the detailed data records. But, in practice, if the customer base is quite large, a sample would typically be required. In this situation, however, the Text Mining model can be run in a high-performance environment, and the aggregated scores is a culmination of all of the detailed estimates and scores. SAS has some high-performance econometric procedures as well, so these econometric procedures can be run in a high-performance environment ...