Strategic Analytics and SAS

Introduction

This book will help bridge the gap between the detailed customer data records typically used for tactical projects and programs and the high-level, sweeping analytics that are typically used for understanding general trends, setting corporate directions, or planning the next stages for customer growth. What if a C-level executive or senior vice president asked you the following questions?

• Can we improve our customer satisfaction ratings, and, if so, how will such improvements grow our revenues and increase customer tenure?
• How likely are we to continue to hit our revenue targets over the next two quarters?
• Can physicians discern early warning signs of eminent life threats from sets of symptoms documented by medical ...