Strategic Analytics and SAS

Summing Up and Further Work

In this book, we looked at different types of data and used differing forms of analytics that we aggregated in multiple ways in order to answer high-level strategic questions. I hope these examples have helped you to see the difference between analytic models that might be deployed tactically as opposed to answering more strategic business issues. Since strategic analytics involves other areas such as clustering, I added a bonus chapter on Strategic Segmentation for your reading pleasure on my author page at https://support.sas.com/publishing/authors/collica.html. The data for the bonus chapter is not available, however. But you should be able to see what data you might need and how you might approach a segmentation ...