Strategic Analytics and SAS

The Difference between Tactical and Strategic Analytics

Data and analytics at the individual customer level imply that an estimate, prediction, or classification takes place at a customer detail level, and, therefore, any business action taken will also be at that level; and this is a tactical example. For example, if customers are classified into segments that each represent customers with relatively similar attributes, then any action within those segments will generally be at the customer level. An example might be a marketing campaign that is targeting the segment that the customer is associated with. In strategic analytics, the model is at higher levels than the detail data. You wouldn’t apply or score data records at the customer level ...