About This Book
Purpose
This manuscript is
a culmination of my desire to help organizations that are struggling
to connect the dots between detail data on their customers, patients,
partners, and so on, and the high-level business objectives that support
key goals and initiatives of these organizations. The shift from
answering tactical business issues to answering both tactical and
strategic business issues allows an organization to have a bigger
picture view on how the analytics that they perform can affect their
business.
Is This Book for You?
If you are a data miner, data scientist, or senior business analyst who desires to improve business outcomes, then this book will assist you in achieving that objective. If you are a director of ...
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